The online fashion market is experiencing technological advances thanks to AR Reality (AR) room-fitting technology, which is changing the way consumers purchase online.
Today, with online shopping, which isn’t as authentic as shopping in physical stores, AR fitting technology helps bridge gaps by permitting shoppers to look at items like clothes and other clothing prior to making purchases.
This unique approach not only improves the customer experience but also aids in making an informed purchase and reduces the requirement for exchanges and returns.
How AR Fitting Rooms Work ?
VR fitting rooms utilize sophisticated computers, 3D models, and live trackers that simulate the sensation of wearing clothes over the web. Utilizing cameras on smartphones or a webcam on a PC, users are able to see themselves as digital models of their clothing and can alter their dimensions, the colors, and sizes quickly.
Specific applications use a body scanner to measure the dimensions of the individual precisely and give specific recommendations to fit.
When you combine AI with AR, it is possible to ensure that you experience an interactive virtual try-on, which is precisely in line with the specifications of the specific product.
Benefits for Fashion E-commerce Brands
For shops that sell clothes for retailers that sell clothing, AR fitting rooms are an effective way to increase conversion rates and enhance the experience of customers. An experience that is enjoyable for the user and reduces sales because of size or mismatches between the various products.
Additionally, AR technology can enhance the way in which products are displayed by helping customers understand the manner in which others perceive an item and how it’s seen from various perspectives. This increases the level of interaction and improves customer loyalty.
The Future of AR in Fashion E-commerce
Presently, AR as well as AI technology is constantly evolving, and the fashion-conscious areas online are expected to get more specific, individual, and accessible.
The use of machine learning will enable systems to discern the fashion preferences of the consumer and suggest clothing according to their past purchases, as well as their experience with fashion.
In the near term, fashion stores will provide a shopping experience that is immersive and will likely incorporate AR and VR experiences. This shift could mark an era of transformation that will see online shopping like shopping in a physical store.