Beyond Growth: Resilience is the New KPI for Businesses in 2025
For decades, companies had judged success through growth and profitability. While these continue to be fundamentals, 2025 is the year that a new measure is needed: resilience.
In an age of uncertainty, in which supply chain breakdowns, economic downturns, and cyber attacks are an accepted phenomenon, resilience has emerged as the ultimate key performance indicator (KPI). The ones that reshape rapidly and weather shocks are managing, but prospering.
Why Resilience Will Matter in 2025 ?
Uncertainty defines the business world today. Traditional growth-focused models will be doomed whenever unexpected crisis moments strike. Resilient businesses, however, sit tight when their economies are in crisis and bounce back even more strongly.
Resilience is not risk managem...









