Global Expansion in the Digital Age: Strategies for Entering Emerging Markets
The digitization era has freed companies from geographical boundaries. The cloud, internet, and analytics have positioned international expansion as an even more viable proposition than before.
Rising internet penetration, mobile-first consumers, and fast-growing middle class in emerging markets like India, Brazil, and Nigeria are turning them into growth hubs. Companies need to mold their strategy to address the unique needs of these markets to stay alive.
Importance of Emerging Markets
Emerging markets are determining the future of the global economy. With increasing digital penetration, urbanization, and disposable incomes, these markets present enormous opportunities for corporations.
Venturing into these markets provides corporations with opportunities to...









