
The 7 Hidden Features of CRM Software You NEED to Know
Customer Relationship Management (CRM) software is an indispensable tool for businesses seeking to streamline their customer interactions, sales processes, and marketing strategies. Most companies are aware of the core features that CRM systems offer, such as contact management, sales tracking, and customer service automation. However, many of the advanced functionalities often go unnoticed or underutilized, leaving businesses unaware of the full potential CRM tools can offer.
1. Automated Lead Scoring and Prioritization
Lead scoring is an advanced CRM feature that automates the process of evaluating and ranking leads based on their likelihood to convert into paying customers. This feature uses a set of criteria, such as engagement level, company size, demographic data, and m...