The Evolution of Mobile Commerce: Strategies for Success
Introduction
M-commerce, or mobile commerce, is now an economically relevant force in today's digital retailing world. Smartphones and tablet devices are paving the way in shopping trends, and companies are compelled to change their strategies to capitalize on the increasing demand for mobile-friendly shopping.
From browsing to transaction, mobile evolution is transforming eCommerce, providing opportunities and challenges to online merchants as well.
Why Mobile Commerce Makes a Difference?
Mobility of shopping has altered the way customers shop. Customers seek frictionless experiences, quick loading, and easy navigation while shopping using smartphones.
A majority of online transactions are increasingly being conducted on mobile, so mobile-first eCommerce is ...

